IT STARTED AS A FAMILY BUSINESS
Little known to the public, the journey of Lexora, Inc. to what it is today actually started in 2009 as a finished plumbing and furniture company called First Look Bath. Created by one of our Bell + Modern founders, Andrey Bogan, First Look Bath specialized in all things Kitchen and Bath. As an online-only webstore, Andrey envisioned a one-stop shop where customers could find an extensive breadth and depth of assortment, whatever their renovation needs. Back then, customers were not used to purchasing renovation products online, so providing them with a single location to see and buy product was a game changer in the industry.
OUR FIRST SHOWROOM & UPPING OUR SERVICE GAMEBut just having product wasn’t enough for our customers. Throughout the years, First Look Bath would get many requests for installations, remodels and general contracting. So we decided to answer the call and open our first brick-and-mortar storefront. The flagship first opened its doors in the heart of Bay Ridge, New York on its bustling Fifth Avenue strip. Here, we could provide specialty service to each of our customers and answer any questions they would have about remodeling whole rooms or replacing small parts, regardless of their budget. Andrey’s idea was to show the community that renovating did not have to be scary and that anyone could do it!
THE BIRTH OF BELL + MODERNWith years of expertise in the industry under his belt, Andrey believed he could provide more value to our customers on the manufacturing side. So he sold First Look Bath and teamed up with our other founder, Jonah Engler, to create Bell + Modern! Together, the partners believed that they could work directly with the factories in Asia to create high quality Bath products while controlling production costs. This savings would be passed on directly to the consumer so they could purchase a luxury product for half the price of what they would be charged at a big-box retailer.
THE PANDEMIC AND BEYONDEver since the pandemic, our customers’ lives have changed dramatically as they spend more time at home than ever before. And because of this, more and more people have decided to modernize the look and feel of a space they spend so much of their lives in. That’s where we come in. These last few years we’ve updated our catalog and created over 15 collections in a variety of combinations, all to meet the needs of our discerning customers. Now you can find a great upscale product regardless of your budget or your personal style.
Our dream at Bell + Modern has been to provide you with product for the bathroom of your dreams. And we’re excited to work with you to get there.